≡ Menu

How to Find Your Best Followers

I love to help new clients discover how to create connections and conversations on Twitter. There are enormous possibilities. Most ‘newbie’s’ on Twitter get overwhelmed with all the conversation or broadcasting that fills up in their Twitter stream. The first step is having fun with the engagement.

Imagine that Twitter or any other social media platform is a huge networking event. For your best success, connect with people who have similar interests in what you would like to share. Those interests are certainly not limited to the product or service you are offering. It is probably very rare for people in your current audience to be looking for your service. Occasionally people do make that request – but, how are you going to find them?

We’ll get back to that shortly. The odds are reasonably small that this will happen and turn into a sale for you right away.

In working with a couple of new clients with specialized niches, we looked for people that the clients could connect with. The most effective tool to find both potential prospects and other people offering a similar service is the ‘Search Box’ on Twitter. This search box is a powerful Google type engine. Type in the keywords you are looking for, and you’ll get both a list of people who have those terms in their bios, as well as those who have used any of the terms in a tweet.

learn from your ‘competition’, and duplicate their best practicesIf you are new to Twitter with a specific niche, I believe it is in your best interest to watch and learn from your ‘competition’, and duplicate their best practices and find ways to enhance your presence by providing what they are not.

In creating a conversation with people posting a question related to the terms you are using, please do not start out your conversation with a pitch. No one likes the guy at the networking event who runs into you, and pushes his or her card in your hand, making some claim or promise. My suggestion is to take some time and connect with that new person. You already know that there is some level of interest, but you want to create a relationship that goes far beyond a single sale.  Perhaps truly connecting with them will create a long-term customer, and better yet, a referral source.







By being specific with your search term, it will provide targeted results. Use “quotation marks” around the word or words. A search for Belly Dance will bring up all recent tweets with the words Belly and Dance.  But a search of “Belly Dance” will generate a much more targeted conversation.

The ‘Search Box’ on Twitter is the best place to begin your search. There are other directories where people can list themselves within categories, which generally are people who want to be found by prospects.

Hope you find all the conversations you are searching for, and locate new friends, connections, ambassadors, and clients.

I am grateful for the generous comments I have already received on how to Master The Twitterverse . . . how it has helped to increase their following and enhance the ease of using Twitter.  I would be honored, if you would share your experiences, and what you liked best about the eBook on my site.

If you haven’t read my free eBook, receive your copy here. Please feel free to email me any of your comments: Gary@GaryLoper.com

Watch my video on Frequently Asked Questions About Twitter.

Interested in One-on-One Twitter Consulting? Check out my packages.


How Can You Organically Attract Followers on Twitter

  1. Establish your expert status. You will become the ‘Go To’ person for your community.
  2. Use link shorteners, great headlines that grab attention and foremost high
    quality information.
  3. Stay within your area of knowledge and purpose.
  4. Introduce yourself to influencers.
  5. Engage in conversations, use #hashtags, searches and chats.
  6. Engagement is most important.

DO . . .

  • Help your followers achieve their goals.
  • Read your follower’s timeline.
  • Reply to Mentions and Direct Messages (DM) within 24 hours.
  • BE Honest. BE Attentive.
  • BE Active. BE a Resource.
  • BE Inspirational. BE Informative.
  • BE sure to mention your Twitter account everywhere.
  • List yourself on Twitter directories.
  • Use Hashtags.

DON’T . . .

  • Talk about everything you do.
  • Tell everyone, everywhere you go.
  • Talk about yourself all the time.
  • Flood your tweet stream.
  • Tweet too many messages over a short period of time.
  • Use Twitter as IM –instant messaging.
  • Use applications that use your accounts to invite people via DM to your mafia family, or use other phishing.
  • Sell all the time.
  • Get a big head.
  • Send lists of names with no explanation.
  • RT someone else’s list of names or #Follow mentions.
  • Be argumentative.
  • Tweet while intoxicated.
  • Beg for a following.
  • Think about Followers. Instead think of your valued audience.

Some of My #TwitterTips . . .

#TwitterTip: Always check your links or person’s link before you RT

#TwitterTip: Always use a URL shortening service to prevent your URLs being broken on RT

#TwitterTip: Compliment at least 1 person everyday on Twitter
(there’s always something nice to say about everyone)

#TwitterTip: Never belittle another tweeter. If you do, you risk offending all of
their followers too

#TwitterTip: Following back is a choice not an obligation or courtesy

#TwitterTip: Never forget those who helped ypu get to the top. Once at the top, reach back and help the next person up

#TwitterTip: In the beginning it is best to become a great follower 1st, find your voice, add value, engage & followers will flock to you

#TwitterTip: It takes 1000 tweets to build a reputation on Twitter, and only 1 to ruin it. Be careful what you tweet

#TwitterTip: Smile when you Tweet. Tweople can tell

Need help with how to be effective on Twitter? Schedule some time to discuss your plan to be an effective tweeter.

Know your direction, already active on Twitter, but simply need someone to post motivational tweets, check out my low-cost monthly program and other services, Twitter Management Posting Program: Tweet 4 U.

Twitter is all about relationship building. It’s about building your market, creating that know, like, and trust feeling and developing a community network, so that when you do have your products and services, you have people that are invested in you. This is truly relationship marketing and not a quick fix … they purchase ‘stuff’
and then they are gone.

So, if you are going to design it, you need to build it up for the long run, and grow a long-term clientele. It is important to develop strategies to achieve your goals. The days of 2 – 6 touches are long gone. That strategy simply doesn’t work. It now takes about 20 impressions or more to create that buying decision. Also, remember not everyone will buy from you.

The most successful way to build relationships on Twitter is to be an effective tweeter. As mentioned in previous blogs, the best ways I’ve discovered can be expressed by envisioning each of your tweets to contain at least one of the following elements, the 4E’s: Entertain, Educate, Enhance and Engage on Twitter. Look for opportunities to impact people’s lives. It’s never crowded along the extra mile. It’s not about you, so Ditch the Pitch.

So, why is Twitter the ideal platform?

The reason I love Twitter over all the other social networking is because there are NO Gatekeepers – you can follow anyone you like, have a conversation with anyone who is willing to chat back with you. Deepak, Neale Donald Walsch, T Harv and Richard Bach – all reached out to me from messages I shared. Not trying to impress you – but rather impress upon you that thought leaders, authors, speakers, celebs are more easily accessible on Twitter than anywhere else. Who would you like to Tweet with? The Twitterverse is waiting for you.

Also, other sites have the permission system, which reminds us of some of those exclusive clubs where you were vetted, inspected, dissected and eventually neglected, not Twitter.

TWITTER BIRD with garys websiteOn Twitter there is no opt in or friend request to gather their information to send them an email or another offer. On Twitter there are massive opportunities to create connections with your growing audience, and expand the relationship to a phone or Skype call or in person meeting.

Importantly, before you start on Twitter keeping a consistent brand is vital. It is critical that your profile is complete. The profile is the Twitter version of your business card. When someone clicks on your tweet in their tweet stream it will immediately take them to your Twitter page. Your profile is the 1st thing they will see. Research has shown that within 4 to 10 seconds that visitor will decide if they will stay or go.

In that short time you need to convey who you are, what you do, why you’re an expert, and what do you want them to do next or where can they find out more
about you.

You wear a nametag when you go to networking events. Your profile is your name tag or business card, and creates an opportunity for people to ask or comment on your profile. Your profile is indexable by the search engine, and should contain the same key words you’ve chosen for you website. Remember to share your services or passions.

What is a great advantage of Twitter?


Every person is the Gatekeeper for everybody they know. There are countless conversations going on at the same time, and the same is true in your Twitterverse.  Of the large number of followers you will attract only a small percentage of those will be reaching out or engaging with you. Focus on connecting with those people already showing some interest in you. Always remember that everyone we meet is the Gatekeeper for everyone they know.

Twitter has been around for a while now and there are probably already several thought leaders in every niche imaginable.  Searching in Twitter will help you locate those people who already have an audience of people you share your interests or may eventually be interested in what services you have to offer.  Engaging and RTing these leaders and the most active people in those conversations will help establish you, as someone to take notice of.

It is very important to realize that making money or selling to people should not
be your primary purpose. The main component of social media and networking
is being social, creating relationships that can turn followers into fans into brand ambassadors into referring or joint partners and customers.

Spend the time to build a relationship and develop a community. Have a safe place for people to come. If they buy from you one time, there is probably a good chance they will continue to buy from you, as long as you come from a place of service and help them solve their problems.

Learn the 4 E’s of Effective Tweeting.


Mistake # 1: Bad Photo

Add a high quality, current and professional photo, 300 dpi, full color image.

Mistake #2: Print Is Too Small

If your potential customer is over 40, and you are using less than 12 point font on your contact information then they will lose interest.

Mistake # 3: All the Info Has The Same Font Size

Use bigger type on important information, and get a shorter email address/website link. Include capital letters with each word in the longtail link.

Mistake # 4: Text Is Too Wordy

Be certain to have clear and concise text and information.

Mistake # 5: No Benefit Statement

The only one that cares about your name, or the name of your company is you. People want to know what you will do for them. It’s all about them!

Mistake # 6: You Haven’t Conveyed How You Will Solve Their Problem

The first thing they should see is something that will solve their problem.

Mistake # 7: Too Much Information

Choose one email address. Create curiosity. The purpose of the card is to invite them to connect with you, not to be an entire sales process without you talking with them.

Mistake # 8: Sharing All Your Phone Numbers

It sings out that you are desperate or hard to get a hold of, and you are willing to take calls anytime.

Mistake # 9: Set And Maintain Your Personal Boundaries

Some people will take advantage of your 24/7 availability.

Mistake # 10: Missing Social Media Contact

I must convey how important this aspect is, after all, I am a Twitter Expert. Adding your social media contact is vital to building and developing relationships. Once you are connected, it will be a tool not just to create a sale or build possible business ventures, JVs, collaborative efforts; but importantly, you can be a resource to give recommendations. If you cannot help them solve their problem, you can be the go-to person to connect them with the right person who can help them with their business.

Bonus Tip #1: Not Enough Or Confusing Information

Keep it simple is a great adage. But, if your prospect cannot figure out what you do, they will not contact. Use simple terms a 5th grader or 80-year old grandma will easily comprehend.

Bonus Tip #2: Not Using Your Card To Get Their Card

People are generally well meaning, and may take your card only to be polite. They may even have an interest in calling you, but either will lose the card, or get caught up in their lives and forget, or perhaps someone else came into their lives providing them the same service.

It’s been said with good reason: The fortune is in the follow up. Asking for their card puts you in the driver seat, and gives you permission to contact them.

You may be interested in listening to: “How to Use Social Media to Serve Us and Others Better”.

Lori Peters, host of The Happiness Hangout on BBS Radio interviewed Gary about how to use Twitter effectively while serving others.

Topics of Discussion:

~ The Overwhelm Factor
~ Positive Ways to Use Twitter
~ Strategies & Successes
~ And, much more!

Listen here.


Often I am asked how I discovered my path to success. It was a process, an accumulation of dedication, completion, observation and expansion. Everything I had accomplished began to unfold. I took from every experience what worked and what didn’t. From there I connected to what felt good. Over time I recognized my gifts and skills, and some of my biggest recognitions. I realized I was a teacher. It was a continual learning process, one that emerged from every single experience. You must always be learning. When you are living as a teacher and student, you are continually growing.

With success, it is subjective. Everyone has a different definition for success. I identified what success felt like by listening to and identifying my gifts. First I recognized that I had gifts, and then other people began to recognize that I had something of value to offer. It is important that you identify what success means to you, on all levels.

Have you discovered your path to success?
How are you being recognized and compensated?

Once you discover your path to success, the key is to live with authenticity. I worked at some corporate jobs. I needed to know who I was, how I thrived, how I could not be a little fish in a big pond. So, when I became more in touch with my authentic self, I was led to do the things that made me happy. I was able to share and then began to receive their gratitude, which made me happy. That in itself gave me a lot of freedom from my own personal issues and emotional blocks. It set me free. By doing things that made other people happy, it gave me a lot of freedom from the emotional issues that were unfulfilled.


I realized then that I had been living my life with the thought that I needed to receive approval from others. I began to recognize: Why am I living my life to make other people happy?

That is when I started to look at how it was time to start living for ‘me’, to accomplish my goals and learn how to protect my dreams and goals from people who did not or could not support me.


~ Are you living an authentic life?
~ Is your life full and rich, filled with happiness?
~ Are you always looking for approval?
~ Are you on a path to success and find happiness elusive?
~ What does success and happiness mean to you?

First you must get clarity. When you are starting out you may not truly know where you are going, but you have to get started. With each step your path and purpose will begin to unfold with every new experience. Also, it is essential that you write in a gratitude journal, to have focus and consistent thoughts, and to celebrate the small victories.

If you are elusive, your thoughts will be inconsistent or your expectations may be unrealistic, one of perfectionism. This is where you have to chunk things down into smaller things. Celebrate the small successes. If you are looking at the whole elephant and that is your only model to success, you will miss a lot along the way.

It is especially beneficial to work with a coach or accountability partner, someone who is dedicated, who will help you find and achieve that success.

I invite you to work with me, and assist you in discovering your true self, and how together we will create a new ‘you’ full of purpose and joy.

Invest in yourself!  Sign up now —  Sign up now — Receive private coaching at group coaching rates.


Chaos Creates Change

So many people are complaining about how bad last year was (insert pretty much any last year). You are still holding the vibration of a bad year in your mind, and your dominant thought will create the same.

On New Year’s Eve when we watch so many people in Times Square so fervently counting down to a new beginning, you can see that many believe that it is an opportunity that only happens once a year. We can begin anew anytime we want.
We are in control of our clocks and calendars. 

We can only grow amidst chaos. Something has to go wrong or be upsetting enough for us to realize we need to make a change, because we are not in alignment with the results. If everything were all sunshine and balloons all the time, we would not experience the contrast of what we do not want to discover, what it is we truly desire. 

In the middle of chaos, I have noticed that many people poke holes in themselves, looking to be perfect. I am not sure where the perfectionism mentality comes from, thinking that everything we do has to be perfect from the beginning. Did we stop trying to walk when we first landed on our butt? Or, did we stop trying to walk with the countless times we persisted until we mastered this walking thing? When we give ourselves permission to try something, and if the results do not work out as we would like, then we can adjust and try again. Edison found over 10,000 ways not to make the light bulb. We certainly can try a couple more times, and disregard the dream stealers who think they are being brutally honest, but are really more interested in being brutal.

Keep growing, the path is not always straight or smooth, but the rewards are living your truth and rising up where many others crumble.

Remember, you can’t be your best until you uncover whom you are and where you want to go.

You also may be interested in reading my blog, Being Overwhelmed Is A Choice.

If you are feeling overwhelmed, a Strategy Session will help you with the one thing that can change today to improve you or your business. For more information, click here.

I can turn around and shine my light down for other people who have just begun Updated

When I was studying Tarot, I fell in love with the Hermit. The Hermit on top of the mountain shines the lantern’s light so people following the path can see their way up. I internalized that image knowing that I am partially through this journey, walking upon my path. As a result, I can turn around and shine my light down for other people who have just begun. I can hold the light for others who are not as far along.

As a coach, just because I put myself in the position of mentoring, helping other people, doesn’t mean I know it all. In fact, I sometimes have learned more from coaching sessions than what my clients do. I am constantly getting revelations. Clients come to coaches with problems that they need solved; but in reality, it is
also ‘stuff’ we need solved.

Importantly, remember to embrace this mindset: We can share what we already know. We are not teaching people who are in the same experience as we are. We need to help people that are coming up. Give them a hand. We are qualified to
do that. As long as we stay open to continue to learn and learn from others, learn from the Universe and maintain growth, then we can continue to help them progress as we progress.

A lot of people compare themselves to others and they get stuck. First, look at how successful you already are. In a presentation, I heard that the odds for us in our DNA composition, our unique package are 1 in 44 trillion that sperm and that egg got together, and created us in exactly the same form. If we look at our life experiences, just in general, and if we look at our unique experiences, that’s like 1 in 100 trillion – there is nobody else that is put together the same way. So, look at yourself as a unique individual with unique experiences and perspectives, and how you can share that.

Tell Your Story UpdatedAlso, somewhere there are crowds of people waiting to hear your specific story based on your experiences. Even though we are unique in the experiences, everybody can probably draw a parallel to our experiences.

People need to hear it in our voice. We are doing a disservice to humanity by not speaking our truth, by not owning those gifts. There are a lot of people who are seeking. All of us who are healers, we are seeking. Just imagine if the voice that led you to the decisions, to education, to new growth – what would happen if you decided not to be able to speak?

You have a responsibility to share your story and ‘pay it forward’. Take your experiences and look at them, somebody gave it to you, now look to give it to somebody else. The bottom line is those people that are seeking always will be seeking until they find something, so why can’t it be you? Why are you going to let them go someplace else? And, they may not get the message, the perspective that
you can bring to them. It may help them change their life in some form.

For me, I see it with my tweets every day. People’s worlds are changing with one tweet at a time. Every day I hear messages on how a little tweet made an impact in that person’s day. Every day I get a message that it came at the right time, thanks for the reminder, great thing, I want to share this.

So, there are a lot of ways to share your voice. We do not know who is going to hear
it, or how it will impact their life. We need to share it for the sake of sharing it, knowing it will make a difference. We may not know where it will make a difference, but it will!

There is a stream of consciousness that flows, and the Universe will use every medium possible to deliver the message, and where it needs to be able to be.
Serve the World and touch people’s lives!

Do You Have a Group That You Would Like to Have Gary Speak at Virtually or Live?

Contact Gary here to work out the details.

Listen to Gary’s interview with Devorah Spilman on . . . 
Stories Sell: Growing Rich Through The Power of Story

When Devorah Spilman left her teaching and performing job a friend said, “I wish I could tell stories like you because I’m a terrible storyteller!”

She showed her how wrong she was and that she indeed could tell stories. That was the start of a new business, Spilman Storyselling.

After 30 years as a storyteller performing for audiences of all ages Devorah now trains people in business to harness the power of story to sell, inspire and connect to their customers and ideal clients.

Listen in to hear how you can find powerful images and metaphors to use to tell and sell your business. Your story is core to your message. Devorah will show you how to tap into your story and share it with the world.

To thine own self be true

I have spent a lot of energy over the past 30+ years entrenched in personal development with many great coaches and mentors, and shared what has
worked for them and how it impacted my life to emulate their patterns.

I have taken it all in and have been overwhelmed at times, hearing something delivered with so much power. After observing many impressive speakers, at one moment in time I was ready to cut my hair, shave my beard and purchase a sport coat, thinking that was the missing piece. I was led to believe by some, that people
are threatened by appearances that are different than their own. The message was
to conform.

At one point after watching a video of a well-known speaker driving his message in
a suit and tie, I received another video. The other side of the coin you might say.
In this video, I saw a guy, who looked like me — after a day at the beach, promoting
a high price package sitting behind a table with a box of ‘stuff’ in front of him, many times covering his mouth with his hands or the product. The over casual approach and body language raised my buttons, and I turned it off without ever seeing the entire clip.

This alarmed me that I was put off by someone who looked closer to me than the suit and tie guy. Was I secretly afraid of his look and did not want to trust him? Did I need to move closer to the “other side” to gain acceptance? More confusion arose when I learned that he reportedly sold millions of dollars of product in just a couple of days with this clip.

You can never say the wrong thing to the right person, or the right thing to the wrong person.

What I learned was “to thy known self be true”. Trying to fit in to another view of what is easier for them to handle will lead to inner turmoil, always chasing for someone’s approval.

No manner what we are promoting, the real product is you. People will be drawn to you, and your personality and values. There are a huge number of things people are looking for in any relationship, personal or business. There is more than enough for all without trying to clone one another as the only way. Systems and duplication are important, but need to be tweaked depending on the audience.

What has worked for you? I am interested in learning from your experiences in being true to yourself, and creating a public image that people are drawn to.


Feeling lost? Uncertain as to where you fit in the big picture? Can’t define who you are?  Get answers and insights to transform your life and business!


Take a giant step forward in success, invest in private coaching sessions at group rates.

A while back I shared some of the stories Twitizens shared with me on
how Twitter had impacted their life in a positive way. Take a look at the blog: 
The Unforeseen Power of a Single Tweet.

This week another great story arrived by email from Sekaye Knutsen @SekayeKnutson 

Hey Gary,

Just some context as to who the storyteller is: I’m a 20yr-old business student who’s working on getting a smart-home startup going! (after
a very unsuccessful first attempt at a fashion tech startup).

A couple months ago, when I decided to take on this new business,
I went on a little Twitter following spree looking for influential people in the business/marketing space (actually when I followed you!).
One of the accounts I stumbled across was Leonard Kim! Up until last week, I had been pretty passively following his content, giving things the occasional like or RT. One morning I got up and noticed that he
had tweeted about a BBQ he was having in a few days and invited
his Twitter followers to come! I thought the whole thing was a bit ridiculous— nobody invites hundreds of thousands of random people
to their house for a BBQ… Right? Nevertheless, I DM’d his wife on
my way to work asking if I could come… Within a few minutes we were texting about what food I was going to bring! I live in San Diego, about a 2.5 hour drive from their BBQ in LA, so I had to ask myself:
do I really want to try to take work off to drive to LA to meet a bunch
of random people much older and more experienced than me?

Obviously it was a simple decision, so I pulled some strings to get a last minute cover at work, whipped up some food, and headed up to LA on
a Saturday morning. Hours later I was chowing down with Leonard,
his wife, and his friends as though I was a long lost friend! Thanks to Leonard’s spontaneous tweet that I responded to, not only did I make
a wonderful friend, I now have the opportunity to attend a ~very exclusive~ marketing conference in the summer (as a guest to one of Leonard’s friends). AND this same friend also offered his assistance in bringing my startup to fruition! Random Twitter friends for the win!  

Here is a link to Sekaye’s tweet as social proof.