Are You Attentive to the Needs of Your Twitter Followers2

The massive question is “How can I differentiate myself on Twitter from all those other people doing the same type of business I am doing?

The Golden Rule of Business Networking is “People will do business with and refer business to, those people they know, like and trust.”

Creating trust and rapport is our biggest mission on Twitter. For those who embrace this process, you will be rewarded in many ways. In making the needs of others our main focus and always coming from a place of service, we will attract a legion of ‘Followers’ who will see us as an answer to some of their biggest life or business questions.

Being on Twitter since 2008, over time I have watched and learned from thousands of experts, coaches, authors, speakers and therapists on some of the best practices to follow on Twitter, as well as far too many examples of highly questionable tactics. All of which and combined with my 40K+ hours of personal and business development training, 35 years of customer service work and 20 years as an entrepreneur has opened my eyes to some incredible ways to connect with our audience in ways to enhance their lives.

It is from all this experience that I realized an even bigger application for using Twitter. In applying this mindset into your Twitter strategy, you can, we all can truly make the world a better place, one tweet, at a time.

TWITTER BIRD with garys websiteAllow me to share a little of my Twitter story, and the stories of others I encountered along my way across the Twitterverse to show you the power of a single tweet.

After sending my first tweet in September of 2008, like many other early adapters to Twitter, I was trying to figure out how to use it and how it would improve my life and business. Although it wasn’t clear on why, something spoke to me that Twitter would be something huge and worthy of investing my time. Just a couple months later, the position I had was eliminated and 90% of my income and emotional fulfillment had vanished. I have always been fascinated with motivational messages and had a collection of them in a document. From a selfish place of looking for a way to lift my spirits, I began sharing messages I needed to see and read on Twitter. In a short time I was receiving hundreds of notices a day about someone ‘Retweeting’, ‘Favoriting’ or ‘Commenting’ on one of my Tweets.

The messages I shared as an attempt to help myself were actually making an impact on the lives of countless others across the Twitterverse. This was an eye opener for me in many ways. People did not necessarily see the intent of why I shared the message. They only saw the message. In some way, it was reverent to them at that moment to take some type of action via Twitter, or hopefully applied the lesson from the message to their lives. Also, people were looking for motivation and inspiration, and found me to be that source of light into their world on a daily basis.

Zig Ziglar Quote on Motivation updatedMy sense of social responsibility began to grow. When I missed a day or two of tweeting, several of my followers wrote to me asking if I was alright and that they missed the messages I was sharing. These responses taught me a deeper lesson for Zig Ziglar’s great quote, “People often say that motivation doesnt last. Well, neither does bathing – thats why we recommend it daily.”

People were flocking to follow me on Twitter by hundreds per day, many to get their motivational bath from me, which was a huge boost to my low self-esteem at the time. One of the lessons I try to share with clients and audiences is that in any form of networking, on or offline, it is vital to remember that you will never do business with everyone you meet.  More important, realize that everyone you meet is the Gatekeeper for everyone they know.

When we are attentive to the needs of our followers they all have the potential to become ambassadors for us to their communities, increasing our reach in ways never imagined before.

Butterfly Effect how it effectsAnother factor that emerged from my study of Twitter is the Butterfly Effect. The Butterfly Effect has been explained that when a Butterfly flaps its wings on one side of the earth, a Tsunami will happen on the other side. A more science-based explanation – a small change at one place can result in large differences in a later state.

What effect have you made on Twitter? Are you attentive to the needs of your followers?

Need help with how to be effective on Twitter? Schedule some time to discuss your plan to be an effective tweeter.

Know your direction, already active on Twitter, but simply need someone to post motivational tweets, check out my low-cost monthly program and other services, Twitter Management Posting Program: Tweet 4 U.



Building Social Currency on Twitter

by Gary Loper on May 20, 2016

Building Social Currency on Twitter - Zig Ziglar Quote

Social Currency is a validation, an endorsement.  It’s going out and supporting others.  Some people equate Social Currency on Twitter,
as the act of ‘retweeting’ someone else with the expectation that the other person should ‘retweet’ them.  The mindset here is reciprocity,
a mutual, reciprocal exchange.  Tweet for tweet.  I do not believe or adopt that mindset. Shift your focus from Getting to Giving.

The philosophy of shifting your focus from Getting to Giving is about ‘Giving’ more in value than you take in payment. Your compensation will be determined by how many people you Serve, and how well you Serve them.  Give for the sake of Giving, not with the expectation that it will necessarily come back from the same place.  We know that the Universe works on a Give and Take process. So, the more we are Giving to the Universe, the more we will get back from unexpected places, unexpected people, at unexpected times.

With Social Currency you need to look at the bigger picture.
For example, if someone is doing a fundraiser, and it looks legitimate and it touches me then I will share it.  Look for similar opportunities.  Likewise, even going on Facebook, be sure to ‘Like’ people’s photos, quotes, etc.  We know that in time, it will end up coming back to us.

Social Currency takes a certain mindset. Here is a perfect example in sales.  At one time or another, everyone has been in a sales situation where they wanted to buy something, or a sales person approached them to sell their product or service; however, you could sense they were coming from a place of desperation. They are hungry for it,
and all they were looking for was your name and your credit card.
From a business perspective, what is the biggest cost in business?

The biggest cost in business is building your list and client acquisitions. So, if you are building this Social Currency and a Community, spend the time to build a relationship and develop a community.  Have a safe place for people to come. If they buy from you one time, there is probably a good chance they will continue to buy from you, as long as you come from a place of service and help them solve their problems.

Focus on relationship building and delivering real value.  Create a bridge between communication and relationships through Twitter.

Here are some of my Twitter Tips.  Feel free to copy these tweets and RT them:

#TwitterTip Provide gr8 content & it doesn’t matter when U post, ppl will search you out & RT @GaryLoper

#TwitterTip Most ppl are leery, by purposing earning #SocialCurrency we can build trust + break down walls @GaryLoper

#TwitterTip Ppl will flock toward the good energy you emit thru your work + words, good attracts more good @GaryLoper

#TwitterTip Your expert status is raised by group consciousness, based on your ability to serve 1st @GaryLoper

#TwitterTip Following back is a choice not an obligation or courtesy @GaryLoper

#TwitterTip Word of warning – expecting reciprocation is limiting the number of ways new opps will appear @GaryLoper

#TwitterTip Put the needs of others 1st @GaryLoper

#TwitterTip Compliment 1 person everyday on Twitter. (there’s always something nice to say) @GaryLoper

#TwitterTip #SocialCurrency is what is earned by providing #influence & service @GaryLoper

#TwitterTip Successful ppl R always looking 4 opportunities 2 help others Unsuccessful ppl R always asking, What’s in it for me? @GaryLoper

#TwitterTip Share, RT, Like +1 as much as U can the posts of others U wish to support @GaryLoper

 #TwitterTip It takes 1000 tweets to build a rep ~ only 1 to ruin it. Tweet Carefully @GaryLoper

#TwitterTip Always be mindful of what you share, good posts = great connections @GaryLoper

#TwitterTip  Engage people directly in conversation to find fit before asking to buy @GaryLoper

#TwitterTip #SocialMedia #Influence is established over time, building trust + rapport daily @GaryLoper

#TwitterTip Be A Positive Influencer For All to See @GaryLoper

For more great Twitter Tips, I invite you to get my free eBook – Master the Twitterverse – filled with strategies and tips to help you take control of the helm and become the Master of Your Twitterverse.

Get Access by clicking here.


Customer Relationship Marketing

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Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. Good customer service is all about bringing customers back. It’s […]

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How Relationships Affect Your Business

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How to Grow Your Business and Build Your Network through Twitter

April 29, 2016

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An Action Plan Is Needed To Achieve Success

April 22, 2016

You cannot achieve success without an action plan.  Our dreams and visions are only one step in the process. In order to create what you want, you must build a solid foundation, a business and personal roadmap to success. The first step is to start an assessment. Go through the reflections and projections. Look at […]

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Allow Your Prospects & Customers to Tell Their Story

April 15, 2016

Stories can be invisible influencers in creating cash conversations. Creating an emotional connection with a success story that a prospect or potential customer can relate to and can imagine doing, ultimately will help them get the same results. However, I believe that inviting the prospect to tell their own story rather than automatically going into […]

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Aha Moments That Changed My Life, Part 3

April 8, 2016

In the bestselling book the ‘Four Agreements’, Don Miguel Ruiz talks about four life changing agreements that will dramatically change your life, if you choose to embrace and practice them every day. In the 2nd agreement ‘Don’t Take It Personally’, it is a vital decree that each person needs to subscribe to.  Whatever happens around […]

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Aha Moments That Changed My Life, Part 2

April 1, 2016

Back in 1996 when I first moved to Florida, at some point in my journey a light bulb went off, it was an ‘aha’ moment.  I was walking the beach, reflecting on everything that transpired in my life and I was questioning why my family wasn’t reaching out to me. I realized I was living […]

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