Build attraction.  Focus on relationship building and delivering real value. To tweet, your tweets should contain one or more of these four elements: Entertain, Educate, Enhance, and Engage.

Entertainment is subjective. If your tweets need to be explained like jokes than the message will be lost. Think bigger audience. Share videos, like music, comedy from professionals, emotional stories that will touch people’s hearts, messages that will make us think. Children and pets are huge hits, if they are in alignment with your Twitter strategy.

Shift the Focus to Serving Others UpdatedEducate people. Shift the focus to serving others, tweets that educate people in areas that will improve their lives. That doesn’t necessarily mean you send them an article about how great your service or product is.  This is not a selling opportunity, but rather an education to help individuals with something else. It can be a third party blog or article that validates what you are doing. There will be plenty of opportunities to share your products and services after you have established trust and rapport with your Twitter community.

Enhance their lives. Share tweets that enhance their lives that has absolutely nothing to do with buying something from you. Tweet something that is impactful, and makes a positive change in someone’s life. Motivational and inspirational quotes are one of the most frequently ‘Retweeted’ tweets because so many people are looking for inspiration. One of my favorite quotes from Zig Ziglar: “People often say that motivation doesn't last. Well, neither does bathing, that's why we recommend it daily”.

Engage with peopleEngage with people. To create engagement first you have to engage with other people. Comment on their posts and answer their questions, and then when you start building a rapport you will earn the right to ask people your own questions. People are watching you and how you are responding, so give first. In any relationship we end up receiving more when we give first than sitting back and waiting for somebody else to come and give to us first.

Having those elements will be a strong magnet that will turn on the follower magnet and allow people to come to you.  Embrace the 4E’s and people will be attracted to you, and want to follow your account.

Furthermore, you can automate some of your messages to create a presence.  When I automated some of my client’s tweets, 20 messages a day, it saved them about 20 – 30 hours a month from having to post those messages. They were able to take that time back, and focus on engagement and develop connections. And from that they were able to create and attract new clients.  There can be a workable balance between automation and live tweeting, making it very effective for people to grow their business.

4 Es updatedWhen tweeting, remember the 4E’s. People that broadcast only about their specials, and what they are doing is ineffective. It’s all about people to people. People want to connect with the person. It is not the Yellow Pages’ ad or the Sunday newspaper. We all are bombarded with so much information and so many offers that is important to take the time and apply those 4E’s.  Look to construct your tweets the way that the reader is going to see them.

Interested in getting more followers?  Our Twitter Account Management program may be beneficial to you.  Our maintenance program consists of us auto posting 20 messages a day, per month on Twitter, and finding you 500 new targeted followers per month. Importantly, we will post for you on your behalf; however, we cannot speak for you. It will be necessary for you to respond to questions, and monitor your account for those people wishing to have a conversation with you. Remember the 4E’s are vital to growing your business and building your network through Twitter!

Check out our program.



What Makes a Good Leader?

by Gary Loper on October 2, 2014

Published in Bellésprit Magazine, October Issue

How do people best learn? Freely? Or, by Force?

Leaders understand we most often are motivated by direct result — getting a product or service to market, or raising a child or protégé to achieve their dreams, or just getting through life with the least harm done possible. This is particularly true of parenting.

200293764-001We, parents and leaders alike, tend to be over-protective, often limiting creative potential and probably damaging growth. We know firsthand many of the mistakes others will make and we rush to tell them how to do it, often in a demanding way. They would be better served in a showing, sharing way.

Is our world really so busy and deadline conscious that we, as leaders, cannot be compassionate to those we work with and serve?  Are we so busy that we fail to teach in the best possible light, a light that is certain to provide beneficial results for everyone?

Each of us is genuinely unique, so much so, that the ways we learn and are motivated often stand in conflict with the ways throughout our life we are given “advice”. Advice that we may not be ready to receive, or are unwilling to hear. Over time, we need to learn for ourselves. Sometimes those lessons are painful. If we are willing to pay attention, we can gain from that past pain. If not, we will be presented with the same lesson time and time again until we “get it.”

Looking back, I can recall leaders who never would have admitted their mistakes. Instead they would scream and belittle to beat their way into someone’s head. I have yet to see either method be very effective. Have you? How different things would have been if those same leaders had led with compassion and understanding, allowing us to make our choices. Yet, always near to assist us should things start looking a little dicey.

How different things would have been if those same leaders were guiding, listening, and sharing to help us realize we have more within ourselves than we realize. How different things would have been if those same leaders actually cared, instead of berating and beating everything out of us as though they knew everything.

Glinda, the Good Witch of the North in the Wizard of GLINDAOZ, represents the compassionate leadership we seek. As you may recall, she patiently waits ‘behind the scenes’ as Dorothy follows the Yellow Brick Road, persistently looking out for Dorothy’s welfare while allowing her to learn her own lessons. When necessary, she quietly and subtly steps in to help — awakening her, for example, from the poppy field sleep to continue the journey.

Mistakes and misfortunes visit all of us. Those we serve have their own. As leaders, we must always remember everyone has a deep desire to matter, to be needed, loved, and heard. Sharing our experiences in a way that respects them can do wonders in building them into all they are to become. When possible, there is nothing like personal experience to drive home a lesson that allows them to learn on their own.

Along the way, we do what we can to minimize the harm done to them or the product — mindful of course that many people learn best when they fail. I can recall a story of a project manager whose mistakes led to more than $1 million in losses to the company. To the project manager’s amazement, he was not fired. Instead he was reassured the company had just invested $1 million in his education.

So often we make mistakes and are thrown away — by companies, in our relationships, or by family. It seems the times we are most in need of love are viewed as those times we deserve it the least. In the example above, the boss demonstrates his compassion and we sense he somehow knows — even expects the company will more than recoup their investment in this project manager.

How is it in your world, your company, or your family?

Are you leading as you have been led, or are you leading the way you want to be led?

Gandhi SaysGandhi tells us “to become the leader you would follow.” Far too often our experiences touch us deeply. We go about learning things we would never want to go through the same process to learn again. It turns out that learning what not to do invokes our own passions of what we truly want to do and become.

It is my hope that the thought of people being disposable ends soon. After all, we will never think or learn alike, and each of us has personal issues that tend to blur our visions. It’s been my experience many times those who do not comply with guidelines are disregarded, perhaps blurring their visions even further. We can change this pattern through compassionate leadership.

The definition of compassion is “to suffer with” or “have sympathy.” For us, perhaps it means to discern how others feel by remembering how we may have felt under the same circumstance. Essentially, all of us are walking wounded — just keeping that in mind will provide an incredible shift for all those you serve. We would do well to also remember problems never can be fully left at home, at the office, or swept under the rug. Putting the needs of others first, and investing time and energy in those we serve will come back to us more than ten-fold. Such is the servant leader. For me, that leader was Rima. Rima helped run a small marketing company. She was incredible. Why? I believe this to be so, because she took notice of her employees’ gifts and talents, and she fed their need to share them. Over the years, I saw her turn many lives around — including my own — by listening, nurturing, guiding, allowing us to learn from our own mistakes, and validating us. Through her example, folks like me now have the great opportunity to Pay It Forward.


This article was posted in Bellésprit magazine. The magazine content features topics of inspiration, guidance, personal experiences, and spirit messages all leading our diamond in the rough to healing and growing into the best ‘diamond’ we were meant to be. Be sure to subscribe to Bellésprit Magazine, a wealth of information.


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#Share-A-Thon on #GLTP Chat – September 6th, Saturday, 12 – 3 pm ET

August 25, 2014

  Today's Topic, #Share-A-Thon, in celebration of our 1 year Twitter Party anniversary, 9/6/13, we will be doing a Share-A-Share – both your stuff and your recommendations.  Jump into the conversation, reconnect with our community or create new relationships. Let's create a collaborative effort. Everyone will be sharing their best blogs, strategies on Twitter, networking […]

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