How to Grow Your Business and Build Your Network through Twitter

Build attraction.  Focus on relationship building and deliver real value. Create valuable tweets.  Your tweets should contain one or more of these four elements: Entertain, Educate, Enhance, and Engage.

Entertainment is subjective.  If your tweets need to be explained like jokes than the message will be lost. Think bigger audience.  Share videos, such as music, comedy from professionals, and emotional stories that will touch people’s hearts, messages that make us think.  Children and pets are huge hits, if they are in alignment with your Twitter strategy.

Educate people.  Shift the focus to serving others.  Post tweets that educate people in areas that will improve their lives. That doesn’t necessarily mean you should send them an article about how great your service or product is.  This is not a selling opportunity, but rather an education to help individuals with something else.  It can be a third party blog or article that validates what you are doing.  There will be plenty of opportunities to share your products and services after you have established trust and rapport with your Twitter community.

Enhance their lives.  Share tweets that enhance their lives that has absolutely nothing to do with buying something from you. Tweet something that will make an impact, one that makes a positive change in someone’s life.

Zig Ziglar Quote on Motivation updatedMotivational and inspirational quotes are one of the most frequently ‘Retweeted’ tweets simply because so many people are looking for inspiration. One of my favorite quotes from Zig Ziglar: “People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily”.

Engage with people updatedEngage with people.  To create engagement first you have to engage with other people. Comment on their posts and answer their questions, and then when you start building a rapport you will earn the right to ask people your own questions. People are watching you and how you are responding, so give first.  In any relationship we end up receiving more when we give first than sitting back and waiting for somebody else to come and give to us first.

Having those four elements will be a strong magnet that will turn on the follower magnet and allow people to come to you.  Embrace the 4E’s and people will be attracted to you, and want to follow your account.

Also, you can automate some of your messages to create a presence.  When I automated one of my client’s tweets, it saved them about 20 – 30 hours a month from having to post those messages.  They were able to take that time back, and focus on engagement and develop connections.  And from that they were able to create and attract new clients.  There can be a workable balance between automation and live tweeting, making it very effective for people to grow their business.

4 Es with twitter handle etc updatedWhen tweeting, remember the 4E’s.  People that broadcast only about their specials, and what they are doing is ineffective.  It’s all about people to people.  People want to connect with the person.  It is not the Yellow Pages’ AD or the Sunday newspaper.  We all are bombarded with so much information and so many offers that is important to take the time and apply those 4E’s.  Look to construct your tweets the way that the reader is going to see them.

Interested in getting more followers?  Our Twitter Account Management program: Tweet 4 U may be beneficial to you.  Our maintenance program consists of posting on your behalf: 40 messages a day on Twitter.  Importantly, we will post for you on your behalf; however, we cannot speak for you. It will be necessary for you to respond to questions, and monitor your account for those people wishing to have a conversation with you.  Remember the 4E’s are vital to growing your business and building your network through Twitter!

Check out our program, and all the other monthly services! We also offer a service:  500 new Targeted Followers per month.  We can guarantee those numbers as long as you are tweeting, posting a minimum 15-20 posts per day.


An Action Plan Is Needed To Achieve Success

by Gary Loper on April 22, 2016

An Action Plan Is Needed To Achieve Success

You cannot achieve success without an action plan.  Our dreams and visions are only one step in the process. In order to create what you want, you must build a solid foundation, a business and personal roadmap to success.

The first step is to start an assessment. Go through the reflections and projections. Look at what worked well last year. Equally, you need to look at what didn’t work and what you want to accomplish. Then forecast and decide on a course.

With most working or budding entrepreneurs, or people who are straddling, they do not see their own accomplishments. Here is a powerful exercise to help validate your accomplishments:  write down 100 things that you did in your life.  I recommend that you give yourself credit for even the small things.  This will help you forecast your future.

The second step is to upgrade your associations. You need to be around people who have already succeeded at what you want to accomplish. You are the average of the five people you hang around with. Good, bad or indifferent, if you are the smartest person in the room, find another room. You will not learn anything, and people will continue to drain from you. Importantly, be around people who believe in you.  You want to be around people who will encourage and support you when you are down because we all know as entrepreneurs there are a lot of challenges, ups and downs.

So, establish assessments, reflections and projections, upgrade your associations, and then go ahead and create your plan.

The third step is to invest in your future. Create a winning business and personal plan. Left to your own design most people would plan a future that resembles their past. From my experience to get to a level of success, it is critical to: shift into positive thinking, unlearn old, unwanted patterns, create language filters, eliminate the dream stealers, maintain positive relationships, create action steps, master your goals and stay accountable.

Goal Setting is a powerful practice needed to create the ideal blueprint to achieve success in your life. Remember goal setting isn’t just about improving your golf game. It is about getting some fundamental steps in place so that you can be ready to start your new venture in a way that will be viable, sustainable, and fit within your lifestyle. The bottom line is, if you don’t know where you’re going, you’ll never know if you got there.

Some keys things to remember about goal setting is that they must be written down. Planning and goal setting are not enough – you must take action. Remember: We become what we think about.

I invite you to contact me, and set up a coaching program to give you the tools you need to achieve all of your dreams.

To schedule a time for our conversation, please click here and choose from my available times, a time that works best for you.


Allow Your Prospects & Customers to Tell Their Story

April 15, 2016

Stories can be invisible influencers in creating cash conversations. Creating an emotional connection with a success story that a prospect or potential customer can relate to and can imagine doing, ultimately will help them get the same results. However, I believe that inviting the prospect to tell their own story rather than automatically going into […]

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Aha Moments That Changed My Life, Part 3

April 8, 2016

In the bestselling book the ‘Four Agreements’, Don Miguel Ruiz talks about four life changing agreements that will dramatically change your life, if you choose to embrace and practice them every day. In the 2nd agreement ‘Don’t Take It Personally’, it is a vital decree that each person needs to subscribe to.  Whatever happens around […]

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Aha Moments That Changed My Life, Part 2

April 1, 2016

Back in 1996 when I first moved to Florida, at some point in my journey a light bulb went off, it was an ‘aha’ moment.  I was walking the beach, reflecting on everything that transpired in my life and I was questioning why my family wasn’t reaching out to me. I realized I was living […]

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Aha Moments That Changed My Life, Part 1

March 23, 2016

Life’s daily events shift from day to day, changes evolve and challenges occur, all serving a higher purpose.  Being open and learning the lessons in every situation is necessary for growth, ultimately to make it better going forward. My methodology has been to practice personal growth each and every day. We can grow immeasurably by […]

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What Makes a Good Leader?

March 18, 2016

How Do People Best Learn?  Freely?  Or, By Force? Leaders understand we most often are motivated by direct result — getting a product or service to market, or raising a child or protégé to achieve their dreams, or just getting through life with the least harm done possible. This is particularly true of parenting. We, […]

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3 Mistakes You Are Probably Making with Your Twitter Profile (And How It’s Costing You Business Opportunities)

March 11, 2016

Twitter and Social Media has quickly become a necessary part of our business and marketing plans.  You want to create the best possible presence to build your brand, and make the best use of the time you invest using Twitter, don’t you? Make these changes to your Twitter profile, and become an even better magnet […]

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#TwitterTip: Shorten Up Your Tweets – 100 is the New 140

March 5, 2016

During Twitter chats or parties I have noticed that when I attempted to Retweet (RT) many of the attendee’s tweets, I needed to edit the tweet to make it fit within the 140 character limit. Many times I could not RT a tweet because of the length of the tweet and the time it would […]

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