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A Reason, Season or Lifetime - Traveling on My Path

Throughout our lives people come and go.  Sometimes it makes a major impact.
It always touches our lives in some way even when the ‘lesson’ may not be revealed
to us until well afterwards.

Traveling along my path I gained many experiences and lessons. I learned to be aware of the wonder of each of those encounters, and have accepted that people
or events arrive to us for a reason, season or lifetime.

For the most part I can fully accept that when a relationship ends, it is for the best.  Each soul, or at least one soul in the sacred contract, will attain the lesson it needed to learn. Even those who appear to be major dream stealers or energy zappers have been a player in our play. They are there to show us our choices and lessons so we
can move closer to our dreams and potential.  Personally I know they have served me,
as I discovered my own desires, especially when I am told what I cannot do.

I remember all my teachers saying: “delete the dream stealers”, “surround yourself with positive and successful people”, “let go of the past”, “go with the flow”,
“work with those who are looking for what you have to offer”.

Why is it nearly impossible to disconnect from those who have disconnected
from us? 

There is still the child within all of us that needs to be loved by our families.
Even after knowing and accepting who they are and have been, other people’s approval does not seem to fill that void.  The approval of our colleagues, friends
and customers is not enough.  We still deeply long for approval from where it
never came from before.

Personally I struggle with that aspect a lot.  Being estranged from all of my family
for years, I still feel devastated on birthdays and holidays, especially when previous repeated rejections prevent any positive movement and healing.  I experienced both physical and emotional separation.

Earlier in my life it was only emotional.  I struggled to decide which felt worse:
1) having them so close and not receiving what was needed, or 2) moving myself
away in self-protection.  Their behavior is the same as it was before and continues
to be.   It is my self-worth that leads me to no longer accept the lack of emotional availability.  I needed to remove myself in order not to expect something to happen that has never happened before, and that is still not being heard.

I have seen where some people will not acknowledge the existence of those who
have hurt them.  But, I wonder if that ever works?  It would seem that you would
be constantly carrying that casket, and the continual pain would always be present. There may never be a time when I will be able to separate myself completely from them even though it appears they have.

I am hopeful to learn from your experience in what you have done to come to a better acceptance of family estrangement, so that you develop workarounds to heal yourself. If you would like to share your story, please email me at: gary@garyloper.com.

You may be interested in listening to:

How Can We Be Lovable and Must We Learn Languages of Love

Join Linzi Levinson, host of Illuminating Now! Linzi’s Life Secrets, in an interview with Gary on ‘How Can We Be Lovable and Must We Learn Languages of Love’.


  • Communication, conflict, anger and apologies.
  • How can we sustain relationships?
  • Is there a formula?
  • We will learn more about how to sustain a relationship or
    know if it is time to exit.

Listen here.


My Twitter Follow rule is extremely simple

My Twitter Follow rule is extremely simple. I follow everyone who follows me until they give me a reason to stop following.

For a lot of newcomers to the Twitterverse, they are spending too much time checking profiles to determine if they are follow-worthy. Early on, at times I checked profiles until one day I was checking out a profile of a new follower, and noticed that the language and energy of their page was or appeared to be out of alignment with my values. But they retweeted several of my messages every day for quite a while. Apparently my messages had meaning to them. Over time I saw a shift in some of the language in their future tweets. I believe that we can learn from everyone we meet, and the variety of quality twitizens in my stream gives me an opportunity to reach a very wide audience.

However, an exception can be made for those on Twitter with a very, very specific target audience. Should you need help in expanding your reach into that type of market, let’s get together for a Twitter Strategy Session Call where we can focus on your Twitter and Social Media strategy.

The more complicated matter is in deciding whom to unfollow. Here are reasons I made the decision to stop following or to ignore someone’s comments:

  • Tweeting lists without any text and not telling us why you are mentioning those people.
  • Begging for a follow, RT or shout out – if you have to ask, it is not
    a gift. Focus on becoming a great follower and add value to your audience, and then the mentions will start to flow your way.
  • RTing someone else’s list – create your own list and tell us why you are recommending those accounts.
  • Multiple posts of lists in S/O or FF – we all love to receive the recognition of others, but once is enough. Countless SO or FF mentions devalues the thought.
  • Any post that includes the following: F4F (follow for follow), follow back or any of the team follow. Following back is a choice not an obligation. And as mentioned above, begging is a major turn off.
  • Any RTs that includes your own name – often people will RT those messages that include their name. I guess it is a way of self-promotion. Posting lists that are not your own provides no value to your audience.
  • Adding your link, any link to my messages are an automatic block and reported as spam – no questions. Build your own reputation, and never try to steal a ride on someone else’s Twitter Jet Stream.
  • Self-promo in your auto DM or thank you messages – pushing your links will produce little if any positive results, and it’s spammy.
  • Invites to Face Book pages – take time to build a relationship with us here on Twitter first before inviting us to learn more about you on other sites.
  • Thanking me for RT’s & FF mentions I did not make.
  • Provoking an argument.
  • Taking a minor exception to an author of a quote I shared – attempting to devalue the message.
  • Telling us way too much or everything that is going on in your life. Move your personal conversations to direct messages. One of the things many people look at when they visit your Twitter profile is your tweets to follower’s ratio. If you have 20,000 tweets, and only
    a couple hundred followers, it creates a picture that you are talking for the sake of talking regardless if anyone is responding.
  • Not providing any value.
  • Not enough posts or abandoned accounts.
  • Sarcasm.
  • Tru Tweet Validation – you followed me, and then ask me to prove I am human. Spend time connecting and learning about the people in your Twitterverse, and you will attract quality . . . real followers.

To learn more Twitter Tips, click here to receive FREE, the eBook: ‘Master the Twitterverse – Guide to Getting More Followers’.


#TwitterTips Secrets About Twitter, Part 6

There Is So Much Value in Lists

One of the ways to make a connection with a person of influence is to get that introduction. How is it done? I begin to watch that person’s stream. I let that person know that I am watching them, seeing their tweets. Then I put that person on a list, and I start re-tweeting them periodically. It lets them know subtly that ‘Gary re-tweeted me again, he re-tweeted me again, re-tweeted me again’.

What Is Another Good Use Of Lists?

If you are following celebrities, place them on lists. There is a good chance that a celebrity will not follow you back. Tony Robbins and Richard Branson, all the Hay House authors, a lot of people of that caliber typically do not follow people back. But, if you put them on a list, you do not have to follow them. They will not count against the Twitter 10% rule that you must follow.

10 PERCENT RULEWhat Is The 10% Rule?

When you first get on Twitter you can follow as many people as you want until you reach 5,000. Once you reach 5,000 people that you are following, you cannot add any more people until your Follower/Following ratio is within 10%.  If you are following 5,000, then 4,501 have to be following you back in order for you to add one more person.

How Many People Are Not Following Me?

TWITTER BIRD with garys websiteAny time you purchase a list, 1/3 of the list is outdated, and the same thing happens on Twitter, 1/3 of your followers are not active. Typically they have not tweeted in more than 30 – 60 days, or they have abandoned their account. They got on Twitter, they were overwhelmed, they never took a class, never read a book, or they never listened to an interview. To learn some of these things to de-mystify it, I suggest you flush some of those people out, especially when you have that 10% margin. Go and use the tools that are listed in my eBook. You can flush out the people who haven’t shown up, who are not following you back.

When I manage my client’s accounts, I get them targeted followers.
A lot of the heavy work needs to be done, flushing out those inactive followers, non-following accounts. Once we can get a 15 – 20% margin the other way then they can go do all the promotions. I add all the people, and then they never have to worry about adding new people. You always want to have room on your list, so when you do a promotion, and you say “follow me on Twitter”, they can follow you and you can follow them back.

Check out these services: Interested in Getting Targeted Followers? or, Flushing Out Your Followers.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1
#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 5



#TwitterTips Secrets About Twitter, Part 5

Since 2006 Twitter has grown exponentially. When I first started on Twitter in 2008, some of the numbers I saw on marketing estimates were projected by 2020. By that time, internet marketing will increase to about 500%.

So, if you are not on Twitter now, creating a presence, carving out a niche, connecting with an audience that can be your customers or referring ambassadors when the rest of the world gets on, where are you going to be?

You will be struggling to understand Twitter. It is hard enough now to get the traffic to our sites and stores. More than likely, it will become more complicated. You will need to know how to do Twitter, or build a team of people who know how to do it.

Remember from my past blogs in this series, the secret on being found is in your profile. You want to have the words on your profile that when people do an internet search, those words will help solve their problems.

TWEETI work with a lot of different coaches. When they post a blog, I tell them that they need to create 5 or 6 different tweets, headlines for every blog or an offer that they want people to click on. We are looking to connect with people in their search for their problems. So, when you write a blog, it is not just the title. When people read something they have two responses: tell me more or so what! You probably can look at your email, and about 95% of the stuff is … so what! Subsequently, it is the same thing on Twitter. Therefore, you want to get that ‘tell me more’ response.

So, when they are looking at your offers and blog posts, what words are in there that someone is searching for their problems? Put in those key words, which will help you get found.

Again, make sure your profile is current, there is a picture. If you are making connections and you have a current picture, a photo that people will resonate with, they will find you and be attracted to you. People may be tempted to put their logo up there. However, your logo does not mean anything to your clients. The most important thing is to let your smile be your logo. Put your logo on your banner. Let people connect with you.

Another way to be found is sharing great tweets. Go to other tweet chats and Twitter parties. For example, if I found your tweet, and you share it and I share it, now you have some of my audience that may resonate and check you out, and want to share it. Hence, those connections, sometimes a 3rd, 4th, 5th generation retweets are magic.

There is one women that posted a graphic image, a picture quote, at my Twitter party, and it was retweeted even up to 6 months later. That is an important thing to remember, every retweet becomes a mini-webpage, so it will always be there.

SEOIf you have a lot of SEO words, people are going to find it on Twitter. Twitter has an agreement with Google that tweets are googled indexed. A lot of those tweets will show up there, so if you are focusing on those key words, you are going to show up in a lot of searches. Naturally, organically include those words in your tweets.

Retweeting is free content, complimentary to your brand, what you are doing. I share a lot of Tony Robbins, Richard Branson, millionaire, billionaire coaches and thought leader tweets. It shows people who I am watching, who I am connected with. That is another way of establishing yourself with your audience by showing them who your mentors are, who you are connected to, who has influenced you.

Dig a little deeper and ask … what is your purpose? What is your mission? Where do you eventually want to lead your customer, or how do you want to serve them? That is the first thing you want to do when you get on Twitter, figure out why you are there. As Napoleon Hill stated … have a clear and definite purpose. So, why are you there? This way you can stay on that purpose.

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1
#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series


#TwitterTips Secrets About Twitter, Part 4

What is a Twitter Chat?

A Twitter Chat is an incredible way to build rapport, build your presence, audience, and community. Importantly, become an engaging conversationalist, engage and meet new people.  You can create new relationships, make valuable connections, and form joint ventures.

How would I describe a Twitter Chat?

To describe a Twitter Chat [or Party], old school verbiage would be like Yahoo chat rooms where people got together and had a conversation about a particular topic – before there was social media. It is the same thing, a gathering of people that get together to discuss a topic.

What is a hashtag?

Twitter Party Hashtag updated

What makes it a chat/party is everyone is following the same hashtag. When you have a Twitter Chat/Party you use a hashtag, so people can follow it.
The hashtag is the pound sign – #.

Twitter uses the hashtag as a search tool, which enhances the search. You can find a specific topic listed with that particular word or a series of words, like my affirmations. I use the hashtag #JustForToday. You can either have a Twitter Chat/Party, or just follow those conversations.

What is a trending topic?

Now Trending on Twitter Updated

Trending topics are the most popular conversations that are happening on Twitter at that present moment. If you want to see the trending topics, it is listed on the right side of the Twitter page. A lot of times the trending topics will be: world, sports or celebrity news.


One of the golden nuggets of Twitter…

Twitter is a huge ocean of networking. When you go to a networking event you do not spend your time trying to figure out what each cluster of networkers are talking about. You want to move into the places where people are having the conversations that you want to learn more about or add to the discussion. And, Twitter is the same way. You can use that search box, and narrow down the conversation you want to have. Then you are not muddled down with all the conversations that are going on. I think that is where a lot of people’s frustrations are. They are trying to keep track of everything instead of focusing on what they are interested in. Use the search words, the hashtags, what are you interested in. Here are some examples: Star Wars, Star Trek, Vikings. So, for example, look for #Vikings, and watch that and be a part of that conversation. So, whatever conversations you are interested in, you can find them. You can even save that search, and it will show on your lists. That way you can go to your lists every day, and check it. It will show you all the new tweets that come up under that specific topic.

Do You Have An Upcoming, Special Event Where You Would Like To Become A Trending Topic On Twitter? 

Twitter Parties are perfect for a grand opening, or a book or product launch.
Read more here, or connect with me to schedule some time.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1
#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 5
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series


One of the most frequently asked questions on Twitter is how much should I be Tweeting every day?

A person should be active on Twitter 2 times a day for about 20 minutes. I suggest that a new Tweeter with a purpose of building their community and business post 20 messages a day.  It is really much simpler than you think.

One way is retweeting other people. If you retweet people approximately 5 – 7 times a day that will show your audience that it is not all about YOU. It will demonstrate that you share other people’s content that you know has great material. Remember to build that social currency by endorsing and supporting others.

I share a lot of motivational quotes because those enhance people’s lives. Zig Ziglar said … People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” Everyone is going through an emotional roller coaster. Motivational and inspirational messages have changed and saved lives.

Also, create a list. As your following grows, you can’t watch everything that people tweet. Put people on lists. Examples would be great tweeters, industry leaders, authors, etc. I put people on lists that provide good content, that have valuable resources then I do not have to spend a lot of time creating new content or curating tweets. I can scan the list, and find 5 to 10 messages to retweet. Then simply click ‘retweet, retweet, retweet’.

There is no limit to the number of people you can place in your list. At the present I have 50+ lists. One list has close to 4,800 people. Whereas, if you have to go through your home feed, you only would end up getting frustrated. What if after 20 minutes there was nothing that resonated with you to share? But, if you already have marked off people you know and can rely upon, that have good content, then you can go to that list to retweet because you have a ‘pool of good things to tweet’.

The number of lists may vary from people to people. There are different reasons why you might create your lists. I keep track of some of the people that I have taken classes with, been at events with, business and life coaches, healers. I have a number of different interests.

It is an extension of your personality!

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1
#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 5
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series


Determine what your market is, and second, who your audience is

When people start seeing account disparities, people start viewing it
as the person has too much of an ego. A perfect example would be someone who has 22,000 followers and 21 people that they are following. They see it as the person is not interested in having a conversation with anybody. Likewise, if you have only 21 followers then you will only see those posts.

How can you change that?

First, determine what your market is, and second, who your audience is. Start attracting them to your list, and begin following them. You want to interact with people. Twitter is a wonderful way to touch people’s lives!

If you study any event you go to, you will notice that half the audience are taking notes and they are absorbing information. They are simply observing. The same thing is true on Twitter. The numbers I saw is that 40% of the active users, which is almost 300,000,000 a day, are basically observing. So, they are watching us to see how we are an interacting with other people. How I interact with my audience is probably the way I will interact with them. Also, it creates an unequal advantage – they will be more apt to work with me or refer people to me.

Using the example above, if you have 22,000 followers and only 21 people that you are following, what should you do?

Go back to your followers, the ones you haven’t followed yet, and follow them back. You can go into your notifications column, which will show you who has retweeted your posts, and who has favorited it. Keep in mind that the counter does not go past the 2 digits. Follow the people who are retweeting you. They are already showing you that they are interested in you, and like your stuff. More than likely, they are going to recommend you to their people.

What other differences can you make on Twitter?

TWITTER BIRD with garys websiteBack in 2008 when I got on TweetDeck there were many useful tools. Unfortunately, some of the functions are not available. I spent an hour a day on TweetDeck. I know that is excessive, but I was determined that I was going to do something successful with Twitter very early on. Back then it was easy to thank people individually. I thanked everyone that retweeted me, who mentioned me, and shared my stuff. I went back in and looked at every single comment, and commented back. That is the differentiation because I made those comments. People connected with me, other people saw that, and for my coaching and Twitter practice it all becomes an audition.

Besides taking the opportunity to connect with people, Build Better Relationships, it is essential to pay attention to your profile and banner.

When I do Twitter Reviews, the header is where I spend the most time with consulting. We spend half the amount of time working on that first impression. When someone clicks onto your site whether it is your website or Twitter page, you have
4 – 10 seconds to impress upon those people who you are, what you do, what you can do for them and what they can do next. A lot of people just have a pretty picture up there, or a blurred image because they haven’t updated it in the last two years.

How should you use your banner?

Restate your profile in the center of the banner. If you notice, the profile is now down below the picture and it is not really within the natural eye movement. That profile is Search Engine Optimization, SEO. So the words you put on that profile should be the same words you are using on your website, and the same words that you are anticipating that people would do an internet search on you. Remember, those words will be the ones they type in their search to find a solution to their problems.

Think of your banner as a billboard. On my banner, I told them who I am and what I do. My eBooks along with their URLs, and ways to connect with me on various platforms are listed on my banner. Those areas claim my expertise. The AD on the side for my Twitterverse Flight School gives someone the ability to learn more about my systems: Twitter management tools, effective ways to work smarter not harder, how to be mobile and more visible, and how to create profitability while making a huge difference in other people’s lives.

With that first impression, let them know where your expertise lies. If they do not see anything, if they do not see a reason why they should connect and stay, they are going to go on. People’s response is ‘it’s all about them’. So whether you are in retail, clothes or anything else, or any service you provide, you need to focus on what is in it for that client, what problems are they looking for, and how you can provide a solution. If you address that in your tweets, and present yourself in a way that it is a solution for them then you give people more reason to stay and check you out.

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 5
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series


One of the services I provide for my clients is managing their accounts to help them attract followers and create a bigger audience.

There are a number of things that people need to do well for their business. To learn something new is like reinventing the wheel, so to work with someone who has mastered Twitter is only smart business. Focus on your strengths and delegate to the experts.

With so much social media, it is hard to find time to do it all. An additional complication to that is all the rabbit holes you can fall into. You can accomplish what you need to do on Twitter when you are first starting out. Most likely, if you have less than 30,000 or even 50,000 followers, you probably can manage it in 2 separate 20-minute segments a day. Be active on Twitter, post some tweets and retweets, share some articles, comment on people’s stuff; and if you do that twice a day, you will create a decent presence. But, as your list and audience grows, it will take a little more time.

That is why you have to grow and expand, and train someone on your staff who is familiar with the nuances of your business, so they can answer in your voice. That is one thing I do not do for my clients. I cannot answer customer’s questions in their voice. That is an authentic part of the business that most people do not realize. Some people will automate that. You can get some results, but really this is a ‘people-to-people’ business. People want to connect with a live person in a voice of that company.

The Golden Rule of Business Networking updatedIf you want to build your business on Twitter, I view it as social media has leveled the playing field. So, a good example of this can be taken from one of my good friends and business partners, Bob Burg. He calls it The Golden Rule of Business Networking. This is important to remember, he states … “That all things being equal, people are going to do business with, and refer business to, people they know, like and trust.” “Know, like and trust” has almost become cliché, so I like to focus on the beginning of the statement …
”all things being equal.”

There are 100’s, 1000’s, maybe 100 of 1000’s of people doing the same thing we are doing. So, with social media we have an opportunity with personal engagement, with the way we tweet to create an unequal advantage in our favor. When people have a need for our services and/or products, they will remember us and we will be topmost in their mind.

Build Relationships First updatedImportantly, if you build a relationship, rapport, and a larger audience, and if that audience does not need your services, they will refer you to the people they know. That becomes exponential growth and a marketing aspect. What will that cost you for a half million impressions, if you have 50 people retweeting your stuff? It is only a win-win.

Some of the last of the boomers do not understand or see the importance of relationship building. There are a lot of marketers on social media now who are still using the 1970’s sales’ tactics. It is broadcast, broadcast, broadcast, come and buy my stuff. But, then again consumers have so many choices now online or offline. So, create that connection, and give them a reason to connect with you.

You want to focus on your business on Twitter, but another important aspect is to extend your personality. One of the clients I worked with who was a big Star Wars fan, started tweeting some Star Wars quotes and made connections with people based on Star Wars. It was a common bridge. Whether for business or a personal reason, people always are looking for connection and validation. If we give them a seed of who we are and why they can connect with us then it is like a magnet that turns on.

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 5
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series


You’re probably thinking Twitter is already moving so fast, so how will
I be able to keep up with even more people in my stream?

I am glad you asked!

Let’s focus on some simple keys to manage your growing list on Twitter.

Key 1: Create a List  

Creating a list of people grouped by niche, interests, and events is the best way to keep track of topics and conversations you’d love to keep
on top of.  Once your list is created and filled, you can simply click on
the list and browse through the tweets and RT, or comment with
greater ease.

* Bonus* How to Create a List

To the right of your photo, on the white horizontal bar and next to ‘LIKES’, select More then > ‘LISTS’.  Next, on the left side under your photo and bio, select ‘Create a list’ > select > ‘Create new list’.
Add ‘List name’ with ‘Description’, and set to private or public.
Select > ‘Save list’.

The ‘Find people to add to your list’ will give you the ability to find users by their name.

Now to add or delete people from your list –

Go to their Twitter page, click the icon that looks like three dots to the right of the ‘Following’ button.  Choose ‘Add or remove from lists’.
‘Your lists’ will appear. Next, check the box to the list you’d like to
add them to.

Key 2: Use Hootsuite  or Tweetdeck to Easily View
Your Lists

I love that I can import all my lists into my Hootsuite control board.
To add a stream, scroll all the way to the right to the column listed >
‘Add a stream’
.  Click on ‘Lists’ and choose one list at a time to bring into your page.  Keep in mind you can only add up to 10 streams within each tab.

I’ve set up separate tabs on Hootsuite for my lists, and #hashtags that
I am following.  In a few clicks I open each tab, and scan the lists to engage and RT with those specific people in each segmented list.

These first two keys alone will save hours a week you’d spend scanning your ‘All Friends’ or ‘Home’ feeds for the messages that resonate with you and that you’d like to RT.

Key 3: Engage & Build Connections 

Show appreciation to your audience with RTs and Thank You’s.  Maintaining a connection is vital to encouraging new followers to stay, while prospective followers are watching your engagement with your audience to be sure that they’ll be welcomed and noticed.

Engagement above all else is the most important aspect in creating and maintaining your audience on Twitter and everywhere else.  Be sure to check in several times a day to scan your mentions & DMs to reply in a timely manner to anyone reaching out to you.

Key 4: Create a Memory Jogging File

Keep a notebook or log of the conversations you’ve had with people – not everything on Twitter happens at Warp Speed.  Many of my chats with people have expanded to several weeks or longer.  Make a quick note, or cut and paste your Twitter conversation into a Word document to refresh your memory when the chat picks up again.

Key 5:  Focus on People Wanting to Talk with you

As your list continues to grow you will not know about everything, or what everyone else is talking about.  Think about when you went to a large networking event, did you try to keep track of every conversation going on in the room?  There are countless conversations going on at the same time. The same is true in your Twitterverse.  Of the large number of followers you will attract only a small percentage of those will be reaching out or engaging with you. Focus on connecting with those people already showing some interest in you. Always remember that everyone we meet is the Gatekeeper for everyone they know.

One of the truths about Twitter is that there are thousands of accounts being created every minute and conversely thousands of accounts being abandoned every minute, because people don’t know what to do or how to manage their stream.  They become overwhelmed and never come back.  Be sure to check out Master the Twitterverse, pg 22 for ideas on how to flush out those inactive accounts.

You may want to read my post ’14 Effective Keys to Engage & Attract Followers on Twitter, Part 1’ , where I explored some of the ways you can find the conversations you’d like to have and attract followers organically.

Happy Tweeting!