#TwitterTips: Secrets About Twitter, Part 2

by Gary Loper on March 28, 2015

When people start seeing account disparities, people start viewing it
as the person has too much of an ego. A perfect example would be someone who has 22,000 followers and 21 people that they are following. They see it as the person is not interested in having a conversation with anybody. Likewise, if you have only 21 followers
then you will only see those posts.

How can you change that?

Determine what your market is, and second, who your audience is

First, determine what your market is, and second, who your audience is. Start attracting them to your list, and begin following them. You want to interact with people. Twitter is a wonderful way to touch people’s lives!

If you study any event you go to, you will notice that half the audience are taking notes and they are absorbing information. They are simply observing. The same thing is true on Twitter. The numbers I saw is that 40% of the active users, which is almost 300,000,000 a day, are basically observing. So, they are watching us to see how we are an interacting with other people. How I interact with my audience is probably the way I will interact with them. Also, it creates an unequal advantage – they will be more apt to work with me or refer people to me.

Using the example above, if you have 22,000 followers and only 21 people that you are following, what should you do?

Go back to your followers, the ones you haven’t followed yet, and follow them back. You can go into your notifications column, which will show you who has retweeted your posts, and who has favorited it. Keep in mind that the counter does not go past the 2 digits. Follow the people who are retweeting you. They are already showing you that they are interested in you, and like your stuff. More than likely, they are going to recommend you to their people.

What other differences can you make on Twitter?

TWITTER BIRD with garys websiteBack in 2008 when I got on TweetDeck there were many useful tools. Unfortunately, some of the functions are not available. I spent an hour a day on TweetDeck. I know that is excessive, but I was determined that I was going to do something successful with Twitter very early on. Back then it was easy to thank people individually. I thanked everyone that retweeted me, who mentioned me, and shared my stuff. I went back in and looked at every single comment, and commented back. That is the differentiation because I made those comments. People connected with me, other people saw that, and for my coaching and Twitter practice it all becomes an audition.

Besides taking the opportunity to connect with people, Build Better Relationships, it is essential to pay attention to your profile and banner.

When I do Twitter Reviews, the header is where I spend the most time with consulting. We spend half the amount of time working on that first impression. When someone clicks onto your site whether it is your website or Twitter page, you have 4 – 10 seconds to impress upon those people who you are, what you do, what you can do for them and what they can do next. A lot of people just have a pretty picture up there, or a blurred image because they haven’t updated it in the last two years.

How should you use your banner?

Restate your profile in the center of the banner. If you notice, the profile is now down below the picture and it is not really within the natural eye movement. That profile is Search Engine Optimization, SEO. So the words you put on that profile should be the same words you are using on your website, and the same words that you are anticipating that people would do an internet search on you. Remember, those words will be the ones they type in their search to find a solution to their problems.

Gary's Twitter Header Screenshot 03 28 15

Think of your banner as a billboard. On my banner, I told them who I am and what I do. My eBooks along with their URLs, and ways to connect with me on various platforms are listed on my banner. Those areas claim my expertise. The AD on the side for my Twitter party, a once a month Twitter party, lets them know where they can find it and how they can connect with us.

With that first impression, let them know where your expertise lies. If they do not see anything, if they do not see a reason why they should connect and stay, they are going to go on. People’s response is ‘it’s all about them’. So whether you are in retail, clothes or anything else, or any service you provide, you need to focus on what is in it for that client, what problems are they looking for, and how you can provide a solution. If you address that in your tweets, and present yourself in a way that it is a solution for them then you give people more reason to stay and check you out.

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

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Read more in the series:

#TwitterTips: Secrets About Twitter, Part 1

 

 

 

#TwitterTips: Secrets About Twitter, Part 1

by Gary Loper on March 21, 2015

One of the services I provide for my clients is managing their accounts to help them attract followers and create a bigger audience.

There are a number of things that people need to do well for their business. To learn something new is like reinventing the wheel, so to work with someone who has mastered Twitter is only smart business. Focus on your strengths and delegate to the experts.

Be active on Twitter, post some tweets and retweets, share some articles, comment on people’s stuffWith so much social media, it is hard to find time to do it all. An additional complication to that is all the rabbit holes you can fall into. You can accomplish what you need to do on Twitter when you are first starting out. Most likely, if you have less than 30,000 or even 50,000 followers, you probably can manage it in 2 separate 20-minute segments a day. Be active on Twitter, post some tweets and retweets, share some articles, comment on people’s stuff; and if you do that twice a day, you will create a decent presence. But, as your list and audience grows, it will take a little more time.

That is why you have to grow and expand, and train someone on your staff who is familiar with the nuances of your business, so they can answer in your voice. That is one thing I do not do for my clients. I cannot answer customer’s questions in their voice. That is an authentic part of the business that most people do not realize. Some people will automate that. You can get some results, but really this is a ‘people-to-people’ business. People want to connect with a live person in a voice of that company.

The Golden Rule of Business NetworkingIf you want to build your business on Twitter, I view it as social media has leveled the playing field. So, a good example of this can be taken from one of my good friends and business partners, Bob Burg. He calls it The Golden Rule of Business Networking. This is important to remember, he states … “That all things being equal, people are going to do business with, and refer business to, people they know, like and trust.” “Know, like and trust” has almost become cliché, so I like to focus on the beginning of the statement …”all things being equal.”

There are 100’s, 1000’s, maybe 100 of 1000’s of people doing the same thing we are doing. So, with social media we have an opportunity with personal engagement, with the way we tweet to create an unequal advantage in our favor. When people have a need for our services and/or products, they will remember us and we will be topmost in their mind.

Build Relationships FirstImportantly, if you build a relationship, rapport, and a larger audience, and if that audience does not need your services, they will refer you to the people they know. That becomes exponential growth and a marketing aspect. What will that cost you for a half million impressions, if you have 50 people retweeting your stuff? It is only a win-win.

Some of the last of the boomers do not understand or see the importance of relationship building. There are a lot of marketers on social media now who are still using the 1970’s sales’ tactics. It is broadcast, broadcast, broadcast, come and buy my stuff. But, then again consumers have so many choices now online or offline. So, create that connection, and give them a reason to connect with you.

You want to focus on your business on Twitter, but another important aspect is to extend your personality. One of the clients I worked with who was a big Star Wars fan, started tweeting some Star Wars quotes and made connections with people based on Star Wars. It was a common bridge. Whether for business or a personal reason, people always are looking for connection and validation. If we give them a seed of who we are and why they can connect with us then it is like a magnet that turns on.

Interested in learning more about Gary’s Twitter Account Management program?

Read about Gary’s program here.

I invite you for a FREE Twitter Review…

During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.

Read more here.

=============================================================

Read more in the series:

#TwitterTips: Secrets About Twitter, Part 2

 

 

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