For as long as I can remember, there has been a debate over large lists vs. small lists on Twitter and other social media sites.
What is interesting is that only those ‘experts’ who do not have a large audience are the ones beating the drum of a small list. All the top coaches, speakers, authors, marketers, etc. know the advantage of creating and maintaining a big list and creating the Know, Like & Trust relationships that generate responses, communication and sales.
Those ‘experts’ have failed to see the advantages that the top online marketers and others have discovered in having a large list, and will be shared with you here.
KEY REASON #3 ~ The Law of 250
In the bestselling book ‘How to Sell Anything to Anybody’, Joe Girad shared what he referred to The Law of 250. Briefly summarized, most of us know about 250 people.
Building relationships with those 250 is essential to building a referral-based business. What’s more, Joe was named by the Guinness Book of World Records as “The Greatest Salesman in The World” for 12 years in a row.
My interpretation of The Law of 250 is that each person we meet or add to our list knows 250 people. In creating a favorable relationship with that prospect, we then will increase the likelihood they will refer us to their people when the need for our services is needed.
We can never expect that everyone we encounter will become a customer,
but imagine the possibilities of each person on your list as becoming a referring ambassador for your business, regardless of whether or not they ever purchased
Would you rather have 1% effort of 100’s, or 1,000’s of other people or have to create 100% effort on your own?
KEY REASON #2 ~ Law of Compensation: Your income is determined by how many people you serve and how well you serve them: The Go-Giver Laws of Stratospheric Success.
There is a lot of deep meaning in this Law to fully understand, which I help people explore and apply in my Go–Giver Master Mind Group. Our potential income is based on how many people we serve … We may have a very difficult time fulfilling all of our dreams to create the magical lives we all dream about, to provide large checks to charities we are passionate about to help them do even greater things – if we do not look at attracting a large audience on Twitter, or any other on or offline marketing effort.
To hear these ‘experts’ talk about all the vetting of followers – is to me – telling the universe to stop the flow of sunshine or rain. You’re saying I have enough, don’t want any more prospects, clients, and friends. How can we ever meet too many new people, especially when we understand the above-mentioned Law of 250?
KEY REASON #1 ~ Social Media as a CRM
Some of the more savvy business people I’ve had conversations with really understand my concept of Social Media as a CRM – Customer Relationship Management tool.
The very top level is the no or low cost point of entry into our offerings. Many of you are probably using a free eBook or report as your top of funnel offering.
Let’s expand that thought to your Twitter stream or Facebook wall. Everything you post is content you are sharing to attract more followers – posting information that your audience sees as being valuable to their life in some way. That begins to build the Know, Like & Trust relationships needed for the reader to make a purchasing decision with you when the desire for your services are needed.
On Twitter there is no opt in or friend request to gather their information to send them an email or another offer. But, there are massive opportunities to create connections with your growing audience and expand the relationship to a phone or Skype call or in person meeting. All of which begins the circle together – which goes back to The Law of 250 and connecting with ‘as many people as you can’ in all of your marketing efforts and building a ‘win, win, win’ relationship that will bring you new opportunities and business.
Be aware of ‘experts’ who tell you not to have a big list. From what I’ve seen over my time on Twitter, those people don’t have a depth of content they can share with their audience, and may only have a limited scope of marketing experience both on & off line.
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