Social Currency is a validation, an endorsement. It’s going out and supporting others. Some people equate Social Currency on Twitter as the act of ‘retweeting’ someone else with the expectation that the other person should ‘retweet’ them. The mindset here is reciprocity, a mutual, reciprocal exchange. Tweet for tweet. I do not believe or adopt that mindset. Shift your focus from Getting to Giving.
The philosophy of shifting your focus from Getting to Giving is about ‘Giving’ more in value than you take in payment. Your compensation will be determined by how many people you Serve, and how well you Serve them. Give for the sake of Giving, not with the expectation that it will necessarily come back from the same place. We know that the Universe works on a Give and Take process. So, the more we are Giving to the Universe, the more we will get back from unexpected places, unexpected people, at unexpected times.
With Social Currency you need to look at the bigger picture. For example, if someone is doing a fundraiser, and it looks legitimate and it touches me then I will share it. Look for similar opportunities. Likewise, even going on Facebook, be sure to ‘Like’ people’s photos, quotes, etc. We know that in time it will end up coming back to us.
Social Currency takes a certain mindset. Here is a perfect example in sales. At one time or another, everyone has been in a sales situation where they wanted to buy something, or a sales person approached them to sell their product or service; however, you could sense they were coming from a place of desperation. They are hungry for it, and all they were looking for was your name and your credit card.
From a business perspective, what is the biggest cost in business?
The biggest cost in business is building your list and client acquisitions. So, if you are building this Social Currency and a Community, spend the time to build a relationship and develop a community. Have a safe place for people to come. If they buy from you one time, there is probably a good chance they will continue to buy from you, as long as you come from a place of service and help them solve their problems.
Focus on relationship building and delivering real value. Create a bridge between communication and relationships through Twitter.
Here are some of my Twitter Tips. Feel free to copy these tweets and RT them:
For more great Twitter Tips, I invite you to get my free eBook – Master the Twitterverse – filled with strategies and tips to help you take control of the helm and become the Master of Your Twitterverse.