I love to help new clients discover how to create connections and conversations on Twitter. There are enormous possibilities. Most ‘newbie’s’ on Twitter get overwhelmed with all the conversation or broadcasting that fills up in their Twitter stream. The first step is having fun with the engagement.
Imagine that Twitter or any other social media platform is a huge networking event. For your best success, connect with people who have similar interests in what you would like to share. Those interests are certainly not limited to the product or service you are offering. It is probably very rare for people in your current audience to be looking for your service. Occasionally people do make that request – but, how are you going to find them?
We’ll get back to that shortly. The odds are reasonably small that this will happen and turn into a sale for you right away.
In working with a couple of new clients with specialized niches, we looked for people that the clients could connect with. The most effective tool to find both potential prospects and other people offering a similar service is the ‘Search Box’ on Twitter. This search box is a powerful Google type engine. Type in the keywords you are looking for, and you’ll get both a list of people who have those terms in their bios, as well as those who have used any of the terms in a tweet.
If you are new to Twitter with a specific niche, I believe it is in your best interest to watch and learn from your ‘competition’, and duplicate their best practices and find ways to enhance your presence by providing what they are not.
In creating a conversation with people posting a question related to the terms you are using, please do not start out your conversation with a pitch. No one likes the guy at the networking event who runs into you, and pushes his or her card in your hand, making some claim or promise. My suggestion is to take some time and connect with that new person. You already know that there is some level of interest, but you want to create a relationship that goes far beyond a single sale. Perhaps truly connecting with them will create a long-term customer, and better yet, a referral source.
By being specific with your search term, it will provide targeted results. Use “quotation marks” around the word or words. A search for Belly Dance will bring up all recent tweets with the words Belly and Dance. But a search of “Belly Dance” will generate a much more targeted conversation.
The ‘Search Box’ on Twitter is the best place to begin your search. There are other directories where people can list themselves within categories, which generally are people who want to be found by prospects.
Hope you find all the conversations you are searching for, and locate new friends, connections, ambassadors, and clients.
I am grateful for the generous comments I have already received on how to Master The Twitterverse . . . how it has helped to increase their following and enhance the ease of using Twitter. I would be honored, if you would share your experiences, and what you liked best about the eBook on my site.
Watch my video on Frequently Asked Questions About Twitter.
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