Generally speaking, on the whole people do not understand what Twitter is or why they should use it, and Twitter’s tremendous advantages over other social media platforms.
Their first perception is that Twitter simply is a platform for people to share information about their lunch, or that it is something that the television stations are doing to broadcast news.
Most people really do not understand the power of how to use Twitter as a branding tool, or how to use it as a positioning tool. It is important to create the trust and rapport that your clients and customers are going to need from you.
The Yellow Page ads, those days are gone. Remember “Let your fingers do the walking?” Nowadays it all about social media. Twitter is an opportunity. It levels the playing field for the small guy and the big guy. All of our prospects have choices. Use Twitter as a way to level that playing field, and perhaps even create an unequal advantage in your favor that will differentiate you from everybody else.
I think that is a missed opportunity for people who are thinking that broadcast message,
“Oh, I’m just going to put my stuff out there all the time.” It doesn’t work. It actually winds up being a push back.
Recently I saw an article about the aspect of social selling getting a negative connotation. You are really looking at an opportunity to connect, socially engage, build a community, and set a platform. Then, from that, you will attract people who will do business with you. It is all about relationship building.
Some people have asked me what social platform they should use. I personally focus around Twitter for a number of different reasons. Twitter is a wide open platform. There are no rules. You can follow anybody you want to follow. They do not have to follow you back. You can have a conversation with anybody who’s willing to talk with you.
LinkedIn, you have to go through this vetting process, and you can only ask for invites from somebody two levels away. Facebook has changed their algorithms where they are pushing you to pay for access to your own lists.
I really believe that Twitter, by far, is the best way for engagement and conversations, and unlimited possibilities because tweets are search engineable. Your tweets, if you are focusing on your keywords and enough of your tweets contain your keywords that solve people’s problems, when people go to Google or Bing or Yahoo, you are going to come up in that search. The other platforms are not searchable in that same way.
I believe, hands down, the best way to reach the world and a bigger audience is Twitter.
I invite you to listen to ‘Frequently Asked Questions About Twitter’. Please tak e advantage of viewing and listening to my webinar below – my tips on Twitter, answering the most frequently asked questions. Happy Tweeting! Watch here.