One of the services I provide for my clients is managing their accounts to help them attract followers and create a bigger audience.
There are a number of things that people need to do well for their business. To learn something new is like reinventing the wheel, so to work with someone who has mastered Twitter is only smart business. Focus on your strengths and delegate to the experts.
With so much social media, it is hard to find time to do it all. An additional complication to that is all the rabbit holes you can fall into. You can accomplish what you need to do on Twitter when you are first starting out. Most likely, if you have less than 30,000 or even 50,000 followers, you probably can manage it in 2 separate 20-minute segments a day. Be active on Twitter, post some tweets and retweets, share some articles, comment on people’s stuff; and if you do that twice a day, you will create a decent presence. But, as your list and audience grows, it will take a little more time.
That is why you have to grow and expand, and train someone on your staff who is familiar with the nuances of your business, so they can answer in your voice. That is one thing I do not do for my clients. I cannot answer customer’s questions in their voice. That is an authentic part of the business that most people do not realize. Some people will automate that. You can get some results, but really this is a ‘people-to-people’ business. People want to connect with a live person in a voice of that company.
If you want to build your business on Twitter, I view it as social media has leveled the playing field. So, a good example of this can be taken from one of my good friends and business partners, Bob Burg. He calls it The Golden Rule of Business Networking. This is important to remember, he states … “That all things being equal, people are going to do business with, and refer business to, people they know, like and trust.” “Know, like and trust” has almost become cliché, so I like to focus on the beginning of the statement …
”all things being equal.”
There are 100’s, 1000’s, maybe 100 of 1000’s of people doing the same thing we are doing. So, with social media we have an opportunity with personal engagement, with the way we tweet to create an unequal advantage in our favor. When people have a need for our services and/or products, they will remember us and we will be topmost in their mind.
Importantly, if you build a relationship, rapport, and a larger audience, and if that audience does not need your services, they will refer you to the people they know. That becomes exponential growth and a marketing aspect. What will that cost you for a half million impressions, if you have 50 people retweeting your stuff? It is only a win-win.
Some of the last of the boomers do not understand or see the importance of relationship building. There are a lot of marketers on social media now who are still using the 1970’s sales’ tactics. It is broadcast, broadcast, broadcast, come and buy my stuff. But, then again consumers have so many choices now online or offline. So, create that connection, and give them a reason to connect with you.
You want to focus on your business on Twitter, but another important aspect is to extend your personality. One of the clients I worked with who was a big Star Wars fan, started tweeting some Star Wars quotes and made connections with people based on Star Wars. It was a common bridge. Whether for business or a personal reason, people always are looking for connection and validation. If we give them a seed of who we are and why they can connect with us then it is like a magnet that turns on.
I invite you for a FREE Twitter Review…
During your 30-minute Twitter Review we will examine your purpose and mission, your biggest challenges and offer suggestions on your profile, photo, header/background, and more.
Read more here.
Read more in the series:
#TwitterTips: Secrets About Twitter, Part 2
#TwitterTips: Secrets About Twitter, Part 3
#TwitterTips: Secrets About Twitter, Part 4
#TwitterTips: Secrets About Twitter, Part 5
#TwitterTips: Secrets About Twitter, Part 6, Last in the Series